In accordance with the policy adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be valid and up to date at all times. Moreover, this info is freely visible on WHOIS lookup websites and while this may be okay for corporations, it may not be very convenient for individuals, because anybody can see their names and their personal email and postal addresses, particularly in times when identity fraud is not that unusual. That is the reason why domain name registrars have introduced a service that conceals the details of their customers without changing them. The service is referred to as Whois Privacy Protection. If it’s active, people will view the details of the registrar, not the domain owner’s, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to hide your details with certain country-code ones.